The brand is Hogan and the Italians are obsessed. You out there (unless you are from Europe/Hong Kong/the Emirates), you have never even heard the name. But if you come to Italy, you will soon find out because I swear they are on the feet of women and men everywhere. All you have to do is look for their trademark H on the side of the shoe, as notable now as GG or LV or the double-F of a Fendi baguette. Hogan originated as a cricket lifestyle brand, very odd indeed, and is now pretty much synonymous with city-dwelling Italians. These trademark shoes are meant to symbolize a casual luxury, although there is nothing very casual about the price tag. Italians are known to be trend-setters, but it must be said that once a trend has started, everyone follows suit. Prime examples are Hogan sneakers, Timberland boots, and Moncler winter jackets. A huge grazie to family-owned Cortecci ( http://www.corteccisiena.it/) who gave me an unheard of discount on this pair today (plus remember, you get a tax refund on top of it!).
Jasmine is a former pharmacist turned freelance writer, foodie, and fashionista from Alberta, Canada living "the sweet life" in Bergamo, Italy.
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